Background

Africa’s Voices is a non-profit organisation, putting citizens’ voices at the heart of effective development and governance. We design innovative methods for citizen engagement that deliver robust social evidence to strengthen the impact of development, humanitarian and governance actors and adapt their work to the opinions and priorities of the citizens they serve. Spun out of four years of cutting-edge research at the Centre for Governance and Human Rights at the University of Cambridge, Africa’s Voices is now based in Nairobi, Kenya and Cambridge, UK

About the Imaqal project

In 2018, the Somalia Stability Fund (SSF) selected Africa’s Voices and our partner, MediaINK, to deliver a media-based intervention to connect and amplify positive narratives around gender equality and social inclusion in Somalia. Launched in early 2019, Imaqal is sparking a norm-changing media-based dialogue, centred on narratives and evidence from citizen voice to contribute towards increased participatory governance and community resilience to conflict. Imaqal is premised on a theory of change that prioritises how media can shift perceptions of social norms by amplifying positive narratives in social and discursive settings.

The intervention consists of a radio magazine, aired weekly nationwide, and two seasons of radio drama. Audiences interact with the shows by responding to open-ended questions posed on air via SMS to a free shortcode. Africa’s Voices analyses these responses to ensure they are fed back into the content of the programmes with the aim of enabling a public space of discussion where social change is debated and seen as possible. Ultimately, the stories and debates deployed by Imaqal transcend traditional barriers to GESI (Gender Equality and Social Inclusion) and present an alternative narrative that aspires to resonate with people.

Endline survey

The purpose of this RfP is to identify a qualified research agency to conduct a phone endline survey for the project, following a robust sampling methodology as well as quality control and ethics protocols. Africa’s Voices is looking for an agency that will conduct the phone-based survey, data entry, data management and cleaning and, finally, will provide descriptive analysis tables including basic frequencies of all questions and cross-tabulations between all questions and demographics. The research is based on a quantitative survey questionnaire comprised of closed-ended questions that should be administered in phone interviews by trained staff to a total of 1,600 people.